Why We Created This Blog

On the internet, content is king. The problem is that there is a lot of it and most of it sucks. For small businesses, creating content can be a chore.

We created this site to provide ideas for creating great written content. Our goal is to show the ideas and the concepts behind creating something that will add value to the reader.

We will be sharing ideas to make your marketing content smarter and your writing crisper. Our belief is that outstanding content positions you as an industry leader. It also improves your credibility and will keep people coming back.

Studying marketing content from a variety of industries provides fresh perspectives for your content. This perspective gets you out of industry speak and allows you to connect with the reader. Too often we forget what it is like for a new person to be in your area of expertise.

Blog Articles

Blogging for your business shouldn’t be a chore. If you are passionate about your business, then you will be a great blogger. Readers connect with authors that are authentic and provide valuable information.

Lowercase writers are here to provide the tips and tricks the pro’s use to create great content. While writing is an art, there is also a science to it. Creating short, punchy content that conveys the message you want takes practice. Using the tips we provide will reduce your learning curve to becoming a better blogger.

Ad Copy

Creating great ad copy shouldn’t always go to an outside agency. Whether you are creating a simple flyer or an ad for a local publication, choosing the right text is an art. Nobody knows your business better than you, making you the logical choice for great text.

During the course of this blog, we will share advertising tips for creating great copy. Even if you use an outside source for your content, these tips will help you polish what you receive. Then you can be satisfied with  every ad that goes out.

Social Media Content

Communicating in a Tweet can be a challenge. Learning to create great headlines that attract viewers is something we will spend a lot of time on. The fact is if your headlines suck, no one will read the rest.

Social media is the great equalizer and businesses that do it well can tap into a vast audience. For a business to be successful, they need to provide content that adds value. This is especially true with social media.

Our articles will dive into the latest trends in social media content creation. We will look at everything from infographics to videos to simple Facebook updates. These articles will help you craft the right message for your business.

Thank you for joining us in our journey to create content that doesn’t suck. We hope you enjoy the process as much as we do.

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